Censored came to be to address the historical and ongoing censorship of women and our bodies within society that has reached every corner of life, from the advertisements standardising an idealised sense of feminine beauty to the roles we take within our workplaces, schools, and homes.

The stereotypical portrayal of women as either “feminine” by male parameters or manipulative, emotional and bad when they fall outside of these gender expectations has pigeon-holed the diverse and complex attributes that make up a woman and relegated her to a label or segment to be further compartmentalised and reprimanded.

With our lipsticks and the community we are forming, we hope to reclaim the labels cast upon us and focus our brand on defying gender expectations and promoting female empowerment.