ABOUT OUR SHADES
We want to embrace every side of women. The good, the bad, the ugly, the amazing, the fabulous and all the unique traits that make you you. 🏽
With this in mind, we are reclaiming the identity of “badly” portrayed female characters throughout history and embracing the intricacies that make them individuals.
Each lipstick shade is represented by a female character, stereotype or label whose society-given attributes can be embodied by any of us when we’re feeling a particular way.
From lightest to darkest shade, Eve is our rosy pink, First Lady is our smoked rose, Honeypot is our vibrant red, Bad Stepmom is our deep red, and Medusa is our purple-red. Click below to discover the story behind each shade and our insights into how you can embody the energy and determination of the women behind your lipstick.